armyinform Chapter 348 Endorsement Principles
Chapter 348 Endorsement Principles
Chapter 348 Endorsement Principles
As the Chinese team eliminated Belgium, one of the semi-final matches was also determined. The Chinese team will hit Spain in the semi-final.
Putting aside the prospect of the Chinese team's semi-finals for the time being, the result of advancing to the semi-finals alone is enough to make Chinese football shock the Asian football world with the strongest posture in history, and leave the most exciting chapter of Chinese football in the entire international football world.
Immediately after the game ended, the AFC congratulated the Chinese team on its official website, saying that the Chinese team's breakthrough in the World Cup was "the pride of Asian football."And praised the Chinese team may fundamentally subvert the pattern of Asian football in the future.
The AFC changed its attitude of indifference to the Chinese team in the past, and suddenly took the initiative to show favor. Although everyone knows that all this is due to strength, they still feel not used to it.Some fans shouted to the AFC on the Internet: Don't fix those falsehoods, and thank God for less black whistle on the Chinese team in the future, I am grateful.
Similarly, in addition to the official attention of Asian football, all mainstream media in Asian football also reported the victory of the Chinese team heavily.However, most of the media have ulterior motives. For the first time, "*****" appeared in the football field.
Japan's NHK TV station and its well-known domestic newspaper "Asahi Shimbun" warned the entire Japanese football world that Chinese football is gradually getting out of the trough, and using this World Cup to build its own brand new image in the entire international football world, it is very likely to threaten the Asian dominance of Japanese football in the future, and compete with Japanese football for the right to speak in Asian football.
It has to be said that Japan regards China as a thorn in its side from the bottom of its heart. Every point of strength in Chinese football makes Japanese football restless.
Surprisingly, the Australian media is the one that dances the most besides the Japanese media. Before that, the Australian media rarely had a high rate of appearance in the media level of Asian football.And as the Chinese team entered the semi-finals, all kinds of ghosts and snakes came out.
The reason why the Australian media came out to respond to the "Chinese football threat theory" at this time is obviously because they feel that their own interests are potentially threatened.The performance of the Chinese team is so strong that they began to regard the Chinese team as one of the main rivals for Australia to defend the Asian Cup in January next year.Several other major opponents are Japan, South Korea and Iran.
That is to say, in the eyes of the Australian media, the Chinese team is fully qualified to be on an equal footing with these traditional strong teams in Asian football, and the threat may even be a little bigger.
Of course, when the Chinese team made a historic breakthrough, how could there be no Korean media, which is the most talked about by Chinese fans?
The South Koreans, who always like to make troubles, were not surprised. With their villain mentality, they quickly found a new basis to question the Chinese team. South Korea’s SBS TV station commented sourly after the game: “The Chinese team’s record is too abnormal. You must know that they have not even entered the World Cup group stage for a long time. This time, they directly entered the semi-finals and even tied the best record of the South Korean team. ..."
Koreans like to measure the heart of a gentleman with the heart of a villain. Moreover, there is obviously no basis for this, and the brainless remarks made purely based on impressions have received a large number of thumbs-up and likes on domestic portal websites in Korea.Some remarks directly stated: "Money is good. China's gold dollar policy can not only help them break the disadvantage in the AFC Champions League and win two championships, but the national team can directly benefit from the World Cup."
China's domestic Sina.com translated and reposted the remarks of these Korean fans on the domestic website the next day. Chinese fans expressed that they could smell a sour smell from eating too much kimchi through the screen.
"Before questioning the Chinese team, Bangzi, let's talk about the 02 World Cup! I'm afraid no one is more daring than you, blatantly manipulating. Why didn't you say it was fair? Where are you this year? You don't even have the qualifications to participate, so what qualifications are there to blind BB?
Some fans directly retorted: "Bangzi, why do you think that because Wanda is a sponsor of FIFA, FIFA will take care of us? Then your Samsung can also make a move! See if FIFA is still a bird? The whole world knows that bit of virtue, and the only thing to blame is that I did it too well."
"Hehe! There is always a kind of person in this world who is a piece of shit himself, and everyone else thinks he is as disgusting as him."
Chinese fans now have the confidence to face all doubts. After all, they are not afraid of shadows. Although the top four has luck, it is also a normal part of the football field. The hard work of the Chinese team is real and unquestionable.
Of course, the Asian media is not representative of the global sports media, and their views are also non-mainstream, but the European media that can represent the mainstream views highly recognize the performance of the Chinese team.Spain's "Marca" praised the Chinese team as one of the two super dark horses of the World Cup alongside Turkey in the 2002 World Cup when looking forward to the semi-final opponent China.At the same time, he said that Wen Zhihao had brought a radical change to the Chinese team, and that in the next game, the Spanish team must put most of their defensive energy on him.
……
China and Spain, two teams that had rarely played against each other, became "the most familiar and unfamiliar opponent" because Wen Zhihao played in La Liga. Compared with the Spanish team's players who only knew Wen Zhihao, the Chinese team's coaching staff and players were able to understand the characteristics and weaknesses of most of the Spanish team's players through Wen Zhihao.
In Spain's 23-man roster, there are five Barcelona players, Iniesta, Busquets, Alba, Denis Suarez and Pique. Real Madrid players include Ramos, Nacho, Isco, Vazquez and Asensio. There are also five players, plus Manchester United goalkeeper De Gea.
what does that mean?It means that the number of opponents who have played against Wen Zhihao more than twice last season has reached the number of starting lineups.Although they have summed up more experience in facing Wen Zhihao through repeated failures, Wen Zhihao has more experience in grasping their weaknesses and defeating them.
This is not counting Wen Zhihao's Atletico teammates Saul and Gabi, Wen Zhihao gets along with them day and night, and their characteristics are not a secret in front of Wen Zhihao.
There are too many dramas to watch in this game, not only the revenge of the Real Madrid and Barcelona players against Wen Zhihao at the national team level, but also the contest between Wen Zhihao, Saul and Gabi in the national team, where teammates become opponents.
……
There was a gap of nine days between the quarter-finals and the semi-finals, and on the second night after the Chinese team advanced to the semi-finals, agent Saki suddenly called Wen Zhihao.
"Wen, I guess you're in a good mood, your game is amazing, haha! I'm more and more grateful for how wise the decision to work with you was."
"Based on what I know about you, you definitely didn't call me to express your feelings about these innocuous things. Speaking of business, I'm very busy." Wen Zhihao didn't want to talk nonsense with him, and went straight to the point.
There was silence on the other end of the phone for about ten seconds before Saki complained and said, "Wen, do you know that life will be very boring if you are like this... Well, you won, get ready, soon your popularity will not only be limited to the court."
When Wen Zhihao heard this, his heart moved, and he pretended to ask casually: "Why are you so mysterious? To be honest, you were invited by an invitation to endorse me, right?"
Saki's eyes widened at the other end, and he yelled strangely: "My God! Wen, do you have a mysterious witchcraft in China that can predict the prophet?"
"Yes, fortune-telling, fortune-telling, and advice. It has been in China for thousands of years...but I don't know how to do it. It's just that my IQ is relatively high. The answer is already obvious from your words."
Saki chuckled: "Okay, then you are as smart as you and your IQ is off the charts, let's guess which industry and which brand are looking for your endorsement?"
Saki thought that this question turned Wen Zhihao into a general, and just wanted to laugh out loud, but... a beep came from the phone suddenly.Wen Zhihao hung up the phone directly!
Less than half a minute later, Saki returned the call to Wen Zhihao again, just connected, before he could speak, Wen Zhihao warned him directly: "I don't have time to guess riddles with you, don't go around the corner, otherwise...hehe, believe it or not, I will block you directly?"
Saki smiled suddenly: "You won't, because you have always been a smart person, and you will not do things that will damage your own interests."
"Okay, let me tell you directly. There are three sports brands and two game brands that invite you to enter their endorsement products."
Immediately afterwards, Sacchi raised his tone and shouted on the phone: "The three sports brands are the three most famous in the world now, Puma, Nike and Adidas!"
After finishing speaking, Saki burst out laughing on the phone. It was a great honor for Wen Zhihao to get the olive branch from three sports brand giants at the same time, and no matter which one Wen Zhihao chose, the other party's offer would not be low. In other words, he could also get a lot of money.
Wen Zhihao was in a state of mind, and had to admit that he had heard of all three of these companies, and they basically included all the first-class football stars in the entire world.And apart from being slightly inferior to Germany-based Puma, it's really hard to choose between Adidas and Nike.
Wen Zhihao was a little troubled, but it was just a trouble of happiness.In the past two days, he always encountered things that flattered him.
"Hey, Wen, are you still listening?" Saki found out that Wen Zhihao hadn't responded for a long time, so he asked tentatively.
Wen Zhihao found himself in a daze, his mind was full of the names of these three brands.After reacting, I finally asked a substantive question: "What are the conditions of the three companies, and how much is the quotation?"
"I've sorted it out and sent it to your mailbox, you can take a look."
"Okay, I'll contact you later."
Wen Zhihao hung up the phone and opened his mailbox. From Saki's tone, he had already confirmed that this was... no, it was three big cakes thrown at him.
In fact, this is also the reason. As a core member of Atletico Madrid's triple crown, Wen Zhihao, not to mention his leading the Chinese team in the World Cup, the club's honor alone is enough for him to get a top star-level endorsement contract.
Even so, when Wen Zhihao saw the series of numbers on the three contracts, his mouth still opened slightly. He would be an adult in less than half a month, and these years of experience had already matured him, and he was able to stay calm most of the time. It can be seen how much the numbers on the three contracts shocked him.
Wen Zhihao thoroughly digested these numbers in his mind, then opened Baidu, checked a few webpages, after thinking for a while, picked up the phone and dialed Saki again.
"Huh? Wen, have you considered it so soon?"
Wen Zhihao took a deep breath and replied: "My first feeling is that I prefer Puma."
"Because Puma's slogan, creating a sports brand that young people love, made you interested?" Saki asked.
"That's not the main reason."
Wen Zhihao stared at the computer and explained his reasons: "To be honest, Puma's endorsement fee of 500 million euros in five years, plus an additional 200 million euros for leading the team to win the Champions League and the Golden Boot every year, and an additional 200 million euros for the World Cup Golden Boot, is really nothing compared to Nike and Adidas with deep pockets. From the perspective of your agents, you must hope I choose Adidas with 6000 million dollars in seven years, or Nike with 500 million dollars in eight years, right? You’ve even thought about the words to persuade me, such as ‘Nike and Adidas are more famous in the world’ or ‘The longer contract period shows that they value my future more’, isn’t it?”
"Absolutely not! Wen, you can't think like this. I'm disturbing you at this time, just to inform you in time and let you make a choice!" Saki's tone was a little excited.
Wen Zhihao hooked the corner of his mouth: "Well, no matter what you think, I will tell you my reason."
"First of all, Puma has seen more sincerity from the contract. It links every honor I may obtain in the future with the endorsement fee. This makes me feel that they are really interested in my ability. But Nike and Adidas are vague in this regard...Of course, I can understand that after all, there are many top stars under these two brands. God’s relationship. But how much of such a seemingly astonishing contract is due to my ability being recognized? You know, as a Chinese player, the Chinese market behind me is a very tempting cake. They value me. Ability is definitely an aspect, but it’s not a decisive factor. It’s hard to say. Maybe they just regard me as a cash cow!"
"Secondly, as I said just now, Nike's top football star is Ronaldo, and Adidas has Messi. Although this amount is very attractive, I will never be able to become the top of these two. I am self-aware of this. But Puma is different. I have checked that their signing stars are not big names in football.
"You should know that you rejected Real Madrid and chose to join Atletico Madrid. I don't like being shrouded in other people's aura, even if the platform is a little bit inferior, but I am eager for recognition. You can think that my psychology is flawed, but it is my principle that I would rather be a chicken head than a phoenix tail. Whether it is a transfer or an endorsement, I will stick to this principle to the end."
(End of this chapter)