My rebirth is different

Page 992

However, every company needs to survive, and it is impossible to keep giving for nothing without getting anything in return.

The boss of the company may not care about money, but the salaries of the company's employees are always paid, and the investment in various software and hardware also requires a lot of money.

Therefore, the company must make a profit.

Isn't it natural that Facebook Entertainment has such a huge initial investment, and now it can recover some of the cost through advertising?

Why would anyone object?

Are these people used to watching pirated copies, and they always feel that they should get whatever they want in front of them, without spending a penny.

If everyone is like them, then no company will seriously do content anymore, because they won't get anything in return.

Finally, the big V also appealed to Facebook Entertainment, please open the payment system as soon as possible, he wants to support a conscientious company like Facebook Entertainment.

…………

Similar articles have sprung up like mushrooms on Facebook, including many portals and forums on the Internet.

Voices protesting the ads were silenced, replaced by articles advocating Facebook entertainment.

In the face of the facts, those who opposed the advertisements were silent, because they also felt that what they did was not genuine, and they felt a little blushed when they read the articles criticizing them.

Yes, I watched all kinds of TV dramas and movies on Facebook videos with peace of mind, and thought the 30-second commercials were too long.

However, who knows how much Facebook Entertainment paid for the copyright of these videos.

Who knew that in order to allow everyone to have a smooth viewing experience, Facebook Entertainment had to pay such a high monthly fee for several large data centers and countless servers.

Now that all the data is in front of him, everyone is speechless.

Some people launched a poll to ask if everyone supports the membership payment system for Facebook videos.

If you think the advertisements are too annoying and waste your time, you can watch them without advertisements by signing up as a member.

If you don't want to pay, then you don't have to sign up for membership, and you can still watch various movies and TV shows normally, but you have to accept advertisements.

Don't tell me, it's really as high as 60.00% of the five or more netizens who have chosen to support membership free advertising.

Of course, everyone hopes that the membership fee will not be too high, otherwise it is really unaffordable.

…………

"Mr. Dong, should we take this opportunity to start the membership payment system? This is a good time."

Facebook Entertainment, someone suggested it at the management meeting.

Everyone has noticed the changes in public opinion on the Internet in the past two days.

Seeing that the direction of the wind is turning in favor of Facebook entertainment, everyone's minds became active, and they thought that we should take the opportunity to set up a payment system.

Dong Xiaoxue was still relatively calm.

She smiled and said: "It is not suitable to introduce a payment system for the time being. Don't look at the voting on the Internet. I dare say that among the voters, those who are in favor of launching paid memberships, if they really want to ask him to pay, at least some 80.00% of people are unwilling. That is to say, only about [-]% of people are really willing to spend money to support the genuine version! This is also the case when the membership fee is relatively low. If the membership fee is relatively high, this proportion have to be lowered further.”

Everyone was silent, Dong Xiaoxue still made sense.

There is a big difference between expressing support verbally and actually supporting it out of pocket.

"Then shall we always follow the free route? If we only rely on advertising, it is still unstable, and it is more restricted by advertisers and brand manufacturers." Someone said unwillingly.

Online video advertising is still in the exploratory stage at present, and there are not many brand manufacturers willing to pay a lot of money for advertising.

To be honest, it is not realistic to expect this to achieve revenue balance.

Especially for big brands, they still don't think highly of online advertising.They would rather spend a lot of money to advertise on TV stations than spend less money to advertise on the Internet.

Because many big brands believe that the spending power of Internet users is limited, and the real high-quality consumer groups are still mainly TV viewers.

Of course, this view is not correct, because many data have shown that the mainstream group of the new generation has gradually abandoned TV and replaced it with computers and the Internet.

But there is still a long way to go to reverse this concept.

Dong Xiaoxue has answers to the management staff's doubts, because she has already discussed these issues with Yu Wenfei.

"Of course not! Before setting up Facebook Entertainment, Mr. Fei had an in-depth exchange with me.

I clearly remember that he told me that the products under Facebook Entertainment will be the first batch of products in China that firmly follow the fee-based route, and will also explore a feasible path for the domestic Internet content payment model.

In the future, we will provide users with high-quality exclusive content, and these exclusive content, of course, need to spend a lot of money to produce, and it is a continuous long-term investment.

This model determines that we cannot maintain the company through financing or investment from the parent company, we must have the ability to make blood!

Advertising revenue is only one aspect, and this alone is not enough.

Therefore, the membership system must be launched.Because when the user base reaches a certain level, the monthly membership fee will be a very considerable income!

And this income is still a continuous and stable income!

It is impossible for any company to give up such a high-quality revenue channel, and we are certainly no exception.

But in order for users to pay willingly, we still have some preparations to do.

E.g……

Exclusive blockbuster TV series!

If users want to watch it, they have to come to Facebook video, and they can't see it anywhere else.

Some time ago we cracked down on piracy, and we were also preparing for it. "

Everyone noticed sensitively that Dong Xiaoxue mentioned a problem, that is "exclusive popular TV series"!

Is it...

The company is investing in the "Youth Trilogy"!

Obviously, it is basically unrealistic to buy exclusive broadcasting rights from other film and television companies for such popular film and television dramas.

These days, TV dramas are basically filmed by TV stations' own companies.

As for movies, theaters still have an absolute advantage.

And the movies and TV shows that haven't been released yet, who knows if they will be popular.

But there are exceptions to everything, and the "Youth Trilogy" that is being filmed is an exception.

This TV series is a typical example of being popular before it is filmed!