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In a quiet cafe, Cai Congxin met Lu Qi, who was "handpicked" by Mr. Fei.
Lu Qi is already in his early forties, and he is relatively "old" in the Internet industry dominated by young people.
He was of medium height, with a thin build, and like most IT workers, he dressed casually, jeans and casual clothes.
"Hi, Mr. Cai, welcome to Sunnyvale."
Seeing Cai Congxin, Lu Qi greeted him with a hearty smile.
"Hello Mr. Lu, I have admired your name for a long time." Cai Congxin also responded with a smile.
After both of them sat down, they ordered two cups of black coffee and continued to chat.
Cai Congxin asked casually: "What kind of business is Mr. Lu in charge of at Yahoo now?"
"Mainly the search technology and advertising business units."
These things are all public, and you can find out if you just inquire, so Lu Qi has nothing to hide, so he answered directly.
"Wow, it's rare in the industry to be responsible for technology and business at the same time. No wonder many people in the industry say that Lu is always a genius." Cai Congxin admired.
This is not an exaggeration. A giant company like Yahoo may have thousands of employees just for research and development of search engine technology, and the workload is very heavy.
Ordinary people would be too busy just to be responsible for this part of the work.
How could it be possible to hold other jobs concurrently?
In particular, it is also in charge of the advertising business!
It can be said that search technology and advertising business are the two core departments of Yahoo!
Search is its foundation, and business is its source of revenue. Lu Qi, a Chinese, can be in charge of these two departments. One can imagine his status in Yahoo!
"Mr. Cai is absurd. I just entered this industry earlier and have a little more experience. I am ashamed to say that I am still not as good as young people when it comes to the application of new technologies. Does Mr. Cai know that recently I am researching Facebook." Lu Qi waved his hands and said modestly.
"Research on Facebook? What is there to study on Facebook, and we don't do search engines." Cai Congxin said curiously.
"No, Facebook's technology has actually reached the forefront of the industry. Take your smart advertising as an example, it is really creative. Big data combined with artificial intelligence can personalize and maximize the advertising effect! Maybe Mr. Cai doesn't know yet, but many colleagues in Europe and the United States are now studying the model and technology of Facebook." Lu Qi laughed.
The search engine department he is in charge of is indeed researching Facebook's intelligent advertising, and the Internet industry has no secrets.
When any advanced technology is developed, peers will immediately notice it.
If this technology is still very practical and can bring good benefits to the company, then colleagues will immediately flock to carry out their own research and development.
There's nothing to hide about that, it's what everyone does.
Cai Congxin didn't take it seriously. This technology may not be so difficult, and a big company like Yahoo can figure it out soon.
But it is more troublesome to actually apply it, because it involves big data!
However, there is no shortcut to big data. You must have enough user information and collect a large amount of user habit data and preferences.
This requires long-term accumulation, and it is by no means a one-day achievement.
Therefore, if Yahoo and other European and American Internet companies want to compete with Facebook, they still have a long way to go.
"Mr. Lu, I would like to ask, if Facebook develops in Europe and the United States, what do you think of the prospects?" Cai Congxin turned the topic to the main topic and asked seriously.
After thinking for a while, Lu Qi replied straightforwardly: "Facebook's model is very good! It can be said that it has created a new network social model. The interaction between users is very interesting and attractive. This model is really good in Europe and the United States. There are no websites that are doing it, and of course there may be some small websites that are doing it, but they haven't emerged yet.
However, if Facebook wants to enter Europe and the United States, it still faces two big problems.
One is that Facebook's reputation in Europe and the United States is not that great, and its early development may not be as smooth as in mainland China.
The other one is the media properties of Facebook..."
Having said this, he stopped.
Facebook was originally improved on the basis of the blog site, adding a lot of its own exclusive functions and attributes, and becoming more social.
And this model has also been a great success.
It stands to reason that many Internet companies should imitate this kind of website, but as of now, as Lu Qi said, no website has made any achievements!
Because doing this kind of website, we face a big problem, that is the promotion in the early stage!
For any social networking site, the number of users is the most basic thing. What is social networking without users?
But for any new website, it is very, very difficult to get a large number of users.
The reason why Facebook can achieve success in such a short period of time is also due to many factors that it cannot imitate.
For example, the founder of Facebook is Yu Wenfei.
When Yu Wenfei created Facebook, he already had a huge fan base in China, and his fans were all young people, that is, the mainstream group of Internet users.
So after his Facebook was launched, within a few days, it reached the number of users that other websites might spend tens of millions or hundreds of millions of years.
Who do you turn to for an argument like this?
If Facebook were founded by another person, such as Lao Ma Xiao Ma and the others, to be honest, it would be difficult to say whether it can be done.
This principle is the same in Europe and America.
Perhaps after seeing the success of Facebook, some small companies were indeed tempted and began to imitate, but until now, none of them have achieved anything.
…………
Now Lu Qi said that there are two problems for Facebook to enter Europe and the United States. The first is the difficulty of getting started.
Yuwenfei is in full swing in China, and everyone knows it, but in Europe and the United States, how to pry open the market is a big problem.
As for the second question, about Facebook's media attributes, although Lu Qi only talked about half of it, he stopped talking.
But Cai Congxin also understood.
In any country, whether it is a society or a capital, the media is an area that the government strictly guards.
Facebook is a mainland company, and now it wants to enter Europe and the United States, and it is still the most sensitive Internet media.
It's fine if you don't do it well, but if you really do it, like in China, when you control the right to speak on the entire Internet, how will the European and American governments treat you?
Waiting for the fate of Facebook North America at that time, either it will be incorporated, or it will be expelled...
Never overestimate the moral level of European and American politicians!
These things were discussed within Facebook before deciding to come to North America to develop money, so Cai Congxin understands it very well.
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