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Especially in the early days of video sites, it is unrealistic to expect users to pay for membership immediately.
Since users are not willing to pay, let brand manufacturers pay. Isn’t that what Internet thinking is like? The wool comes from pigs.
"It's more convenient to advertise. It just so happens that Facebook has established an advertising department, and they have contacts with many domestic and foreign brands.
Our Facebook Entertainment is also a business department under the jurisdiction of Facebook, so we can directly use the resources of the head office to let them help me accept brand manufacturers.
In the future, Facebook and Facebook Video can provide brands with one-stop advertising services, hot spot advertisements and intelligent advertisement recommendations on Facebook, first attracting the attention of users, and then providing video advertisements for users to watch, the advertising effect..."
Dong Xiaoxue said excitedly, she seemed to see a large sum of money flying towards her.
Chapter 788 Look up and see who is opposite you
Dong Xiaoxue is right, Facebook Video can indeed join forces with Facebook to provide one-stop services for brand manufacturers who advertise.
On Facebook, the advertisements are soft and broad, and are usually presented in the form of hot news, even if it is the intelligent advertisement recommendation on the information flow recommendation page, it is only presented in the form of pictures and texts.
But Facebook videos are different. They are all video advertisements, and the duration can be as long as ten seconds or even half a minute to one minute. This is the most "hard" hard advertisement!
As long as the number of Facebook video users increases and the number of video clicks and plays increases, brand manufacturers who want to advertise here will definitely be indispensable.
Because most of the users of the Facebook video website are high-quality users, young in age and strong in spending power, this part of users is also the consumer group that most brands compete for.
Traditional TV advertisements are very expensive, and it is hard to say whether the effect is good or not.
If it is CCTV’s Spring Festival Gala or advertisements before and after the evening news, then the number of viewers should be quite a lot, but what about other programs, or other TV stations?
Generally, TV stations only count the ratings, and that thing has a lot of moisture, and most of the people who like to sit in front of the TV and watch TV are mostly middle-aged and elderly people. Young people these days have gradually begun to stop watching TV very much. up.
Isn't the computer fun?
Tired of surfing the web?
Who would sit in front of the TV and watch TV with the elders?
Therefore, at that time, among the traditional media, newspapers and magazines were almost finished.Although the status of the TV station is still detached, signs of decline have begun to appear.
As for the Facebook video, after Yuwenfei really exerts his strength, it will inevitably have a great impact on the TV station.
…………
"However, we still have to pay attention to one thing, that is, the series produced must be high-quality. You should watch TV series often, and you should understand the truth, that is, no one will watch bad dramas." Yu Wenfei reminded with a smile.
"Of course, everyone likes to watch good TV dramas, and bad dramas will only waste everyone's time." Dong Xiaoxue replied.
"The series we produce, in order to distinguish them from TV stations, we can change their name to web dramas instead of TV dramas." Yu Wenfei suggested again.
Dong Xiaoxue was taken aback, "Internet drama? Internet drama..."
Now that we are going to focus on Facebook videos, we should let them appear. "Internet dramas", "Internet movies" and other things that appear when video sites are popular, Yu Wenfei intends to let them appear in advance.
"When Facebook is successfully listed, you can get a lot of money, and I will transfer part of it to your department.
Acquire a few good film and television media companies, as well as entertainment brokerage companies, sign some big-name film and television stars and entertainers, and of course sign some potential newcomers.
In the future, you will be able to produce and sell your own content, forming your own content ecological chain. "Yu Wenfei continued.
Dong Xiaoxue's heart beat a little faster, although the department she is in charge of is not small now, the largest video website and the largest music website in China.
But that's only on the Internet, and it's different from real film and television media companies.
Facebook videos and Facebook music always feel fake, and people who don't understand don't know what they really do.
But in the future, my subordinates will be in charge of a large film and television media company, and then I will sign a group of big-name stars, and then go out and talk about it, does Little Swallow know that those are contracted artists of my company!
In this way, when you say it, your voice will be much louder!
"Our website can shoot some TV series like "Iron Teeth Bronze Teeth Ji Xiaolan". Teacher Zhang Guoli's acting skills are really good, and teachers Wang Gang and Zhang Tielin are all actors with outstanding acting skills. Everyone will definitely like to watch such TV series. If possible, sign Little Swallow and let these big-name actors make a TV series together." Dong Xiaoxue said happily.
Yu Wenfei patted his head, a little helpless.
This Dong Xiaoxue has outstanding work ability and strong execution ability, but his ability to grasp fashion trends is not as good as when he was in the publishing industry.
A few years ago, Dong Xiaoxue tried her best to fight against the public opinion, praised her debut, and pressed her future to help her promote the "Youth Trilogy" novel.
It ended up being a great success!
At that time, she had a sharp vision and a strong grasp of fashion trends.
But now how to get into the film and television industry, I am a little confused?
This may be because the industry is like a mountain. She has just started to get involved in the film and television industry, so she doesn't know much.
However, this also reminded Yu Wenfei that when the Facebook Entertainment Division started to do film and television, Dong Xiaoxue must be asked to find a professional to take charge of that part.
"You have to understand that "Iron Teeth Bronze Teeth Ji Xiaolan" is really popular this year, but it was popular on TV, which doesn't mean that this type of TV series will definitely be popular on Facebook video sites.
Of course, if a TV series of this quality is put on our website, it will definitely not be too bad.
However, it didn't meet my expectations! "
When speaking of the last sentence, Yu Wenfei accentuated his tone.
This startled Dong Xiaoxue. TV series like "Iron Teeth Bronze Teeth Ji Xiaolan" won't work?
This drama is the third one launched this year. Once it was aired, it immediately became popular all over the country, and the ratings exceeded five points!
It's a phenomenal TV series this year, but it can't meet Mr. Fei's expectations?
So what kind of quality TV series do you need to satisfy Mr. Fei...
Up to now, Dong Xiaoxue has gone from being excited at the beginning to now being terrified.
Because she found that she seemed to be unable to keep up with Mr. Fei's thinking!
This is a very dangerous thing!
If your own job, you have to rely on your boss to give you pointers, and even when you give pointers, you don't understand.
So, do you think there is any future for you?
"I'm sorry, Mr. Fei, I don't know much about film and television dramas at the moment. But please believe me, give me some time, and I will definitely learn from experienced people in the industry." Dong Xiaoxue quickly promised, with a face full of shame. look.
"It doesn't matter, no one is born knowing it, as long as you are willing to learn, you will understand these things, I believe you." Yu Wenfei waved his hand and said kindly.
"Thank you Mr. Fei for your trust. I will definitely work hard." Dong Xiaoxue said gratefully.
She knew very well that the position of the general manager of Facebook's entertainment division had many people staring at her.
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