My rebirth is different

Page 838

In 2001, Amoi Electronics, which had just experienced the collapse of the VCD market, waited for its own opportunity.

A mobile phone design company in South Korea is too weak to invest in a factory to produce mobile phones.

So they came to China with an unfinished semi-finished product. They contacted three manufacturers of domestic mobile phone brands one after another, but none of them responded to them at all. Finally, they found Amoi.

Amoi's president at the time saw the hope of making Amoi regain its glory in this semi-finished product, so he resolutely decided to invest in production.

No one thought that this design, which was once abandoned by three domestic mobile phone manufacturers, has become an enviable "business myth".

In December 2001, Amoi A12 was launched. Although the price of more than 8 yuan was more expensive than some foreign brands, it did not scare off the crazy buyers.

In 2002, the sales revenue of Amoi Electronics was 45 billion yuan, and the profit was 6 million yuan.Among them, the mobile phone business contributed as much as 80%.

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Almost at the same time as Amoi, another star-making movement was being carried out by a group of ambitious young people, that is Bird.

In 2002, Bird mobile phones won the market by virtue of high-quality calls even when the network in third- and fourth-tier cities in China was generally poor.

According to data from the Ministry of Information Industry in 2003, Bird sold 337 million mobile phones in the first half of the year, surpassing Motorola and Nokia, ranking first in the domestic market!

That year was also the golden age of domestic mobile phones. The market share of domestic mobile phones reached 55.7%, surpassing foreign brands for the first time.

Bird, TCL, and Konka have entered the top ten in production and sales in the industry, with a domestic market share of 31.6%.The output of Bird mobile phones reached 1175 million units, and the sales volume exceeded all foreign mobile phone brands, becoming the first in the industry.

People all over the country also remember a slogan: "Bird mobile phone, the fighter in the mobile phone!"

In 2003, the number of mobile phone users exceeded that of fixed-line phones for the first time, with the former being 2.69 million and the latter 2.55 million!

The mobile era is coming...

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After thinking about it, Yu Wenfei decided to give Yang Yuanqing some advice.

He looked at Yang Yuanqing who was sitting opposite the executive desk, and asked earnestly, "Since we want to enter the mobile phone industry, what product is Lenovo planning to position?"

"The Lenovo brand is very well-known in China. Of course, we want high-end products. Just like this ET180, what we want to do is the most powerful mobile phone. By the way, the retail price of this mobile phone is [-]." Yang Yuanqing replied .

Yu Wenfei nodded slowly, and asked again: "Since we are making high-end products, I have to ask, which of the core components in a mobile phone can Lenovo master the technology and produce by itself? "

Yang Yuanqing thought and thought, and then hesitantly said after a long time: "This...it won't have a big impact, isn't it all about global collaboration now, global procurement, and then we can build a brand. R&D technology is very good, but that The investment is large, and the results are slow. Moreover, these electronic components are developed with various patent barriers, which cannot be bypassed at all."

Yu Wenfei smiled, "Then tell me, whether it is the PC industry or the mobile phone industry, which company that really produces high-end products does not have its own core technology?"

Yang Yuanqing was dumbfounded and couldn't answer.

"So, Lenovo has no problem making mobile phones, but don't think about making high-end ones, just make low-end ones, and take advantage of the good market conditions to make more money. In the future, this industry will inevitably There is a subversive change!" Yu Wenfei said meaningfully.

When mentioning "disruptive changes", Yang Yuanqing immediately contacted Yu Wenfei, and he tentatively asked, "Mr. Fei plans to enter the mobile phone industry?"

Of course, the "advancing" he mentioned is not about making small troubles like Lenovo is now, nor is it not being indifferent like the existing legendary mobile phone company under Star Technology, but is like forming a new Lenovo Group. The industry is crushing capital...

Yu Wenfei nodded first, then shook his head, which made Yang Yuanqing even more confused.

"It's not yet time, let's make preparations first. By the way, Mr. Yang, after the IBM personal computer business is merged into the new Lenovo Group, I will re-integrate Xinlianzhong. I will transfer some engineers from the THINKPAD department and Lenovo department. Come, set up a separate R&D department and do some interesting work."

Of course, Yang Yuanqing has no reason to object to what the big boss said, although he doesn't know how interesting Yu Wenfei's so-called "interesting job" is.

But since the boss said so, it is naturally very interesting...

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Chapter 713 Legendary CQ 1

After Yang Yuanqing left, Yu Wenfei picked up the Lenovo ET180 and played with it for a while, remembering his legendary mobile phone company.

He hasn't cared about this company for a long time, and he doesn't know what's going on now.

However, Legend Mobile actually formed an e-sports club, and achieved quite good results in this WCG, which surprised Yu Wenfei a bit.

In fact, Legend Mobile has not been idle for a while. Ever since it was decided to be a mid-to-low-end mobile phone brand, Wang Jinbao held several meetings behind closed doors with the company's technicians.

Because the company itself does not have strong research and development capabilities, and it wants to reduce the cost of mobile phones, it is most appropriate to purchase mature solutions from other companies.

At that time, there were two options. One was to purchase chips widely used by domestic mobile phone brands and then outsource the design. The other was the "MTK system" that was just developed by a company in Baodao, and it was also relatively common in those counterfeit phones in Huaqiangbei!

Prior to this, international chip manufacturers, including big-name companies such as Texas Instruments, Qualcomm, and Infineon, only provided chip platforms. As for how mobile phone manufacturers assemble these mobile phone chips into finished mobile phones, they don't care.

Therefore, mobile phone manufacturers can only develop by themselves, or outsource a series of processes such as system integration, UI design, application software integration, and debugging to professional mobile phone design companies. As a result, the production cost of mobile phones is directly increased, and the cycle time is also shortened. long.

However, MediaTek seized this pain point and integrated all commonly used technologies into it, and named this system a turnkey solution.

From then on, as long as mobile phone manufacturers purchase this set of solutions, even if they only have a mobile phone case and buttons, they can quickly produce a mobile phone with good quality.

Of course, MediaTek's MTK system cannot be applied to mid-to-high-end mobile phones because of its relatively backward technology and low-end components. However, it is very popular with counterfeit phones and low-end domestic mobile phone brands.

Like Lenovo, they will not consider the MTK system at all, because Yang Yuanqing believes that Lenovo should take the high-end route!

Moreover, Lenovo still has a certain technical strength, even if it develops its own, it is more suitable than adopting the same system as the copycat machine.

Wang Jinbao decided to adopt MediaTek's MTK system after referring to the opinions of the company's technical staff. Of course, Legendary is a big company after all, and can't just buy a case and put a brand on it and start selling it like those counterfeit brands in Huaqiangbei.

On the basis of the MTK system, Legend has made some optimizations and personalized configurations, and it is much better in use than counterfeit machines.

Because the brand positioning is low-end, so I didn't go for those real-color super-large screens and smart systems, just honest functional phones.

But the first mobile phone named "CQ 1" is not without bright spots. The overall model is a common bar phone on the market, but the screen-to-body ratio has reached 50.00%, surpassing all bar phones on the market.

Moreover, thanks to Legend Mobile's own production line, some spare parts can be produced by themselves, just like mobile phone cases, which are produced by themselves.

On the CQ 1 mobile phone, besides the screen, the most eye-catching thing is the aluminum alloy colorful mobile phone shell.

At that time, other mobile phones were still using plastic casings. Even high-end phones worth 6000 yuan may have metal on the front, but the back, without exception, is all plastic...

The legendary mobile phone company spared no expense. The front and back of the mobile phone are all made of aluminum alloy, and they come in various colors!

Their target user group is aimed at young consumers, such as college students and white-collar workers who have just started working, so the appearance of mobile phones must be more fashionable.

Before the legendary team participated in the WCG finals, the CQ 1 mobile phone has actually started mass production.

When the legendary team won the second place in the CS project, Wang Jinbao felt that it was time for the mobile phone to go on the market!

Taking advantage of the popularity of the legendary team, at least many young people will not feel that it is a brand-name mobile phone when they hear the brand of legendary mobile phones...

So, he brought a few prototypes and flew to Shanghai to discuss with his cousin Yu Wenfei about the launch of the mobile phone.

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