My rebirth is different

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A simpler and more efficient monetization model, of course, refers to advertising!

Since the birth of the Internet, online advertising has been the most effective monetization model for most websites.

Yahoo became the earliest Internet hegemony through advertising.

In recent years, Google has also achieved profitability through advertising.

Domestic Internet companies count as one, such as Sina, Sohu, Netease, Baidu, and Tencent. In the early stage, they all relied on advertising to make the company's income, and some companies even had a lot of advertising income.

Why Facebook Doesn't Advertise!

According to the huge traffic of Facebook, it is conceivable that the advertising fee is really soft.

Faced with investors' questions, Cai Congxin was also caught in a dilemma. Facebook should not be hard-boiled, which was the rule that Yu Wenfei set up when he founded Facebook.

However, investors don't care about anything else, they only look at how much money your company can help them make in the future.

If this problem cannot be explained well, even if Facebook goes public, it will be very embarrassing, because the stock price will not rise at all, and there may not even be enough investment institutions to subscribe for the tradable shares that may be issued.

So recently, he has been thinking about whether Facebook can advertise without affecting the user experience.

You don’t need to think hard about it, Yu Wenfei will definitely not agree, because it will seriously affect the user experience and make the website look LOW!

However, the recommendation of the information flow inspired him. Since the homepage and conspicuous places cannot be advertised, can we do some hidden advertisements?

In the recent period, the traffic of the information flow page is no less than that of the home page!

If in the information flow recommendation, combined with user preferences, some targeted advertisements are made, it will not only improve the efficiency of advertising, but also will not arouse the disgust of users, and the website can also receive advertising fees, which is the best of both worlds.

…………

After listening to Cai Congxin's report, Yu Wenfei frowned. It is a rule he set for all websites and software on Facebook that the user experience comes first.

As for whether to advertise or not, this should be determined in light of the actual situation.

At the beginning, there was no information flow recommendation, no big data collection, and no targeted advertising. Yu Wenfei chose not to advertise at that time.

Now that technology has advanced and the situation has improved, the kind of soft advertising that Cai Congxin mentioned is not out of the question.

And as far as Yu Wenfei knows, Weibo, Facebook (Xiaozha's), Google, Baidu, etc. in later generations all use this so-called "precision delivery" advertisement.

But in 2003, to be honest, Facebook was ahead of the industry and took the lead in trying to collect big data. With the support of big data, accurate advertising is also possible, which also allows Facebook to generate revenue from advertising. possible.

So, he said, "Let's try it first, let me make some suggestions."

Cai Cong was overjoyed with confidence, and President Fei actually nodded. Before he came, he was still very apprehensive, afraid that Yu Wenfei would refuse directly.

"Speak, Mr. Fei!" He hastily opened the notebook in his hand, ready to take notes.

"This kind of invisible advertisement, in addition to the information flow recommendation, can actually be interspersed in the hot list, in a soft and broad situation!" Yu Wenfei said with a smile.

Cai Congxin was taken aback, hot list?

This is the most prominent place on the Facebook homepage!

Interspersed with soft wide...

"Did you forget that I first posted the face of Hu Jingjing's canned yellow peaches? Isn't that the hot spot list and invisible soft broadcast? The effect seems to be pretty good.!" Yu Wenfei laughed.

Chapter 708 Going Out

In fact, there has never been any advertisements on Facebook, as Yu Wenfei said, he was the first to make a soft advertisement for Hu Jingjing’s canned yellow peaches, and the effect was amazing!

It also inspired a lot of brand manufacturers to start looking for Vs of various sizes on Facebook to make some soft advertisements.

The results are not bad, so now on Facebook, those big and small Vs who have a lot of fans have a good life, and the advertising money is soft.

Xiaoli is one of them, and she is not considered to have earned a lot.

After Mu Meizi left, Sister Furong became the number one "grassroots Internet celebrity" on Facebook, with an astonishing amount of traffic. It is said that she took a soft broadcast, and the price started at [-] yuan.It's easy to earn millions a year just by doing Ruanguang.

Facebook can also be regarded as the first website to create the "concept of internet celebrity" and allow internet celebrity traffic to be monetized.

Since users can make money through advertising, why can't the website itself, so this time Yu Wenfei also let go and allowed Cai Congxin and the others to try.

Of course, since the website wants to open up the advertising market, it must not be a small fight.

Directly on the board with the most traffic on Facebook, give a few spots to the manufacturers for promotion, of course the price will not be low.

After talking about the advertisement, Cai Congxin hesitated for a moment, then asked again: "Mr. Fei, the development of Facebook in China has basically reached its peak. Should we consider..."

He didn't finish his sentence, but Yu Wenfei understood what he meant. What Cai Congxin meant was that Facebook was going to expand.

If you look at the current size of Facebook, many people may wonder why Facebook has not gone abroad.

However, when it comes to the time when it was established, you should understand that it's not that Facebook doesn't want to go out, but that the time is too short and it hasn't had time yet!

Expanding outward, into the world, is easy to say, and Facebook is not short of money.

Although the company hasn't made any money yet, the shareholders are getting richer one by one, and another round of financing is no longer a problem.

However, things always need people to do.

What Facebook lacks is people. Before Cai Congxin came, Yu Wenfei supported several major businesses of the company by himself. Until now, after Cai Congxin took office, coupled with internal promotion and external recruitment, the situation has improved.

It can be said that for Facebook-based companies, the team building cannot keep up with the development of the company's scale.

So at that time, how could it be possible to consider going abroad to expand the market? The country is still too busy.

However, in the next year, this issue can be considered. As Cai Congxin said, the development of Facebook in China has reached its peak.

Competitors are half-dead, and the number of users has reached the upper limit. If you want to increase, you can only count on the total number of domestic Internet users to increase.

The purpose of Yu Wenfei's computer project to benefit the people is to expand the market size of the Internet industry.

Otherwise, he has at least two companies under him, and it is impossible to have any major development in the country in the short term. One is Facebook, and the other is Facebook Games.

"Yes, if you want to go abroad, I suggest going to California, the United States. The North American branch of Facebook Games is located there, and it happens to be a good companion." Yu Wenfei said straightforwardly.

Cai Congxin showed joy on his face, and quickly said: "Since Mr. Fei has no objection, let's find a time to hold a board meeting to finalize the matter. I am very familiar with North America, and we can start preparations years ago. The executive team was assembled."

"One thing to keep in mind is that the North American branch of Facebook should not have anything to do with Facebook in China. The shareholders are still the same, but in terms of affiliation, the two must be separated." Yu Wenfei reminded meaningfully .

Cai Congxin was stunned. It is obviously a company. Normally, Facebook North America should be a subsidiary of Facebook. Why put aside the relationship between the two.

Yu Wenfei understands his confusion, and he needs to tell him the reason. After all, Cai Congxin is the CEO of Facebook.

He opened his mouth and said, "In addition to social attributes, what other attributes does Facebook have?"