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Effie didn't care about spending money. She asked enthusiastically, "Then how much do you think the bonus should be raised to?"
Manager Wu raised his index finger and said word by word: "100 million US dollars! Individual competition!"
"Wow!"
"so tall!"
"The US$100 million is only for a single competition. Wouldn't it be US$300 million for the three competitions! It's too high."
The meeting room suddenly became noisy.
Effie was thoughtful. In her eyes, $100 million is still money.
If spending 300 million US dollars can greatly enhance the reputation of the Facebook game company, then the money is definitely worth it!
Moreover, Facebook Game North America is in the stage of exploring foreign markets, and it also needs to do publicity and promotion.
The prize money of this competition is nothing more than an advertisement for Facebook Games North America, and the effect is definitely much better than traditional advertisements!
"Okay! You can do this right away, first acquire WCG! The speed must be fast, if the other party does not agree, the game authorization will be canceled directly, and we will do it ourselves! Moreover, this e-sports competition is jointly organized by the headquarters company and the North American company , all foreign regions will be handed over to North American companies, and we will organize the mainland market." Effie said decisively.
Chapter 650 Previous Lesson
"Are you going to hold an e-sports competition? Do you want to acquire WCG?"
Yu Wenfei asked in surprise.
He just learned that Facebook Games is going to start planning a large-scale world e-sports competition, and it has great ambitions. It wants to make the competition the largest and most influential in the world, and use the competition to promote the Facebook gaming platform.
This is a good idea. Facebook Games North America is attacking the world and is developing very fast. It is necessary to take the opportunity to advertise and increase its popularity.
"Yes, we have to invest a lot of money in this competition to make our game the No. 1 in the hearts of players all over the world!" Effie said confidently.
"Bonuses... 300 million US dollars? I think it's still a bit small." Yu Wenfei rubbed his chin and said.
Effie was taken aback, 300 million dollars is still less?
In the previous WCG and CPL competitions, the total prize money was only 30 million!
I have paid out 100 million US dollars in individual game competitions, this amount is already very astonishing.
"But...if there are too many bonuses, the company will also be under pressure. After all, the Facebook game does not have any major revenue projects at this stage, and we still rely on the money we got from the last financing. By the way, we still owe Softbank one billion U.S. dollar interest-free loan." Effie said hesitantly.
She knows Yu Wenfei well, once Yu Wenfei thinks the amount is small, then his idea may be to add a "0" after the bonus amount...
Yu Wenfei pondered for a while, and what Effie said was true. Although Facebook Games made some money through the sales of stand-alone games, the financial pressure was still quite high.Among other things, SoftBank's billion-dollar interest-free loan will finally be repaid.Fortunately, I "blackmailed" Sun Zhengyi at that time, and insisted on adding the condition of no interest, otherwise, the interest alone would have suppressed the Facebook game.
However, it is not easy for game projects to make money.
Facebook Game holds CS, the most popular game in the world. This is a "hen that can lay golden eggs". Game manufacturers these days are still too naive and don't know how to make money!
Yu Wenfei smiled slightly, and asked back: "Who said that the competition bonus must be borne by our company?"
"Ah? In the competition we hold, who will pay if we don't pay the prize money?" Effie was a little puzzled.
"Players come out! CS game players, there are now tens of millions of genuine players in the mainland alone, and there may be two to three hundred million in the world! Now these players are gathered on our Facebook game platform. Let them Don’t you just come and pick up the game prize money, even if only one-twentieth of the players pay, and each player pays one dollar, that’s tens of millions of dollars!” Yu Wenfei said casually.
This time Effie was really dumbfounded, Mr. Fei's thinking was jumping too fast, he couldn't keep up.
It's a nice idea, but...
Why do players have to pay for it!
People have already bought genuine games, why should they pay prize money for your company's competitions!
This makes no sense.
Opening her mouth, she wanted to refute, but she didn't dare to speak out.
Seeing her expression, Yu Wenfei knew what she was thinking, and said with a smile, "I don't understand, right? I feel like players won't be willing to pay this money?"
Effie nodded obediently.
…………
Yu Wenfei intends to take this opportunity to "teach Effie a lesson". The Facebook game is a "cash cow" created by himself, and he is counting on this company to make a lot of money for him.
So Effie, as the president of Facebook Games, must know how to make money reasonably and maximize, understand the psychology of players, and guide players to pay!
On a bigger scale, Facebook games should shoulder the heavy responsibility of cultivating players' payment habits!
He earnestly said: "You are not an avid gamer, so of course you can't understand the psychology of gamers.
Players can pay more than you think when it comes to paying for your favorite games!
Although they have already paid for the genuine game, it stands to reason that we should not charge any more.But it’s not that we have to charge, it’s to let players pay for their favorite game players and games, and we don’t take any of the money.
Just think about it, so many CS masters and teams have worked hard to play the game, dedicating a wonderful confrontation to the players all over the world.So why not shell out some money and pay for it?It's like going to see a movie.
The same goes for Warcraft and StarCraft.
If you explain it this way, can you understand it? "
Effie is indeed a good student. When Yu Wenfei spoke, she took out her notebook and memorized it while listening.
This is a habit of hers. Every time she comes to Yu Wenfei's office, she must bring a notebook and a pen.
Seeing that Yu Wenfei had finished speaking, she stopped writing, frowned and thought about it, before asking another question.
"Then if players think that there are other players paying anyway, they don't have to pay for it, and if everyone thinks so, wouldn't it be..."
Yu Wenfei smiled and said bluntly: "This involves guiding the players. Just like we built Facebook Battle.net to distinguish genuine gamers from pirated gamers, it only costs more than 30 yuan , you can enjoy the platform battle service that only genuine game players can enjoy, and you can play against tens of millions of players across the country at any time, and there is also a rank matching mechanism to satisfy the vanity of players!
So, our stand-alone game began to sell well!
So, what do you think was the biggest selling point of Facebook’s success at the time? "
Effie thought about it for a while, and answered seriously: "The ranking match and the rank system, because the rank match can provide players with the opportunity to compete with opponents of the same level, and the rank system can satisfy the vanity of the players."
Yu Wenfei patted the table lightly, and said with a smile: "That's right! Referring to the successful example of Battle.net, have you thought of a way to solve the problem of players paying for the game?"
Effie's eyes lit up, and she said excitedly: "I have an idea! There are two ways to guide users to pay, that is to distinguish paying users from non-paying users. For example, in games, if players pay to support the game , then his name will be marked with a more eye-catching color, such as gold, and the name of a player who does not pay is displayed in white. In this way, after the player pays, others will know that he is a paying player after seeing his name !"
Yu Wenfei shook his head, "This is not enough! Remember, we must provide services that exceed players' expectations at any time! Let players feel that every penny they pay is worth it, even super value!"
not enough?
Effie really didn't know what to do now.
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