My rebirth is different

Page 437

In just three months, Knorr Supermarket is no longer just a store in Zhengda Plaza.

Now there are three branches in preparation at the same time, Shanghai is so big, there are so many districts, there are too many places to open stores.

In addition, the Super Brand Plaza store became an instant hit!

In the retail industry of Modu, Knorr Supermarket is well known by everyone, which has brought a lot of benefits to Knorr's expansion.

Big supermarkets are welcomed by every large-scale commercial real estate, and can bring a large number of stable customers.

This point has been fully proved in Zhengda Plaza!

Therefore, the three branches of Carrera, the stores they got are all large in size, the rent is very low, and the treatment is basically comparable to that of Carrefour and Wal-Mart.

For these three branches, Yu Wenfei only briefly looked at the application submitted by Zhou Mengyi to open the shop, and gave them instructions to let them do it with confidence.

For Knorr, the main theme of the past three years has been expansion, expansion, and expansion!

Yu Wenfei's request to the executives of Jiale Company is that they only want scale, not profits!

As long as there are no large-scale losses, then go all out to open a store, and increase the market share first before the market is saturated.

These days, the retail industry has just started, and many subsequent retail giants have not yet formed a scale. Everyone is moving forward while groping, and they dare not take too big a step.

But Yu Wenfei knew that the domestic economic situation would only get better and better!

It can last at least ten years!

So you can expand and open a store without any worries. As for laying a solid foundation, you don't need it at all.

Besides, he has far-reaching considerations for Jiale Supermarket.

…………

"How is the company doing recently? Is it very busy, please pay attention to your health."

In the office, Yu Wenfei and Zhou Mengyi were sitting on the sofa.

He also hasn't seen Zhou Mengyi for more than a month, one is busy with Star Technology, the other is busy with Jiale Company, and they don't live together.

It seemed that Zhou Mengyi was a little thinner.

"I'm fine, I'm just preparing for a new store recently, so I'm a bit busy. But the company has a lot of staff, so I don't need to charge forward. By the way, why do you have time to come here today?" Zhou Mengyi felt warm when she heard Yu Wenfei's caring words, and smiled replied.

"Hey, I used to say that I would go to the capital to see Meng Qi, but I have never been free. It will be New Year's Day soon, and the company will not be so busy. I am going to the capital. Do you want to go together?" Yu Wenfei asked.

He had promised Zhou Mengqi that he would go to school to see her.

As a result, he has never been idle since he was in Shanghai, until now, the Chinese New Year is coming soon.

It just so happened that Facebook was not so busy, so Yu Wenfei thought of going to Tsinghua University to see Zhou Mengqi.

Zhou Mengyi shook her head, "I won't go, the three new stores will open on New Year's Day, how can I get away with it. Anyway, the Chinese New Year will be over a month away, so it's not too late."

It's not that the two sisters are not close, they usually talk on the phone and chat.

But Zhou Mengyi really couldn't leave. Yu Wenfei was the boss of Jiale, and she was actually the top leader. If she walked away again, she really couldn't let go.

She doesn't understand the Internet, but she has experience in supermarkets, and Jiale Company is the sustenance of her dreams, so of course she will take care of it.

"Okay, I have to go back for the Chinese New Year anyway. Then I will go there alone on New Year's Day. I haven't been to Tsinghua University yet, so this time I just went for a walk." Yu Wenfei laughed.

"By the way, is the company's cash flow tight? Will it be a problem to open three stores at the same time?" He asked again with concern.

When it comes to money, Zhou Mengyi smiled, "The business of Zhengda Plaza store is very good. I have learned about it. At present, among the large supermarkets here in Shanghai, the monthly revenue should be the highest for our Zhengda Plaza store! Opening three days Monthly, the cumulative sales have reached 5000 million, with an average of more than [-] million per month! Because most suppliers calculate the payment on a quarterly basis, the cash flow should not be too healthy. Not to mention opening three stores at the same time, there are no seven or eight stores problem."

It’s good to be a supermarket. As long as the store and decoration problems are solved, you basically don’t need to spend money on the goods, especially in large supermarkets, where countless suppliers are rushing to supply you.

Normally, you have to pay for the goods for two or three months, so the supermarket is also the industry with the fastest return on investment. As for the return rate, it depends on your business situation.

If the business is booming after opening, then you can take the supplier's payment and quickly open a branch. After the branch is opened, let the supplier supply the goods and continue to press his payment!

Don't worry about the supplier's disapproval. As long as your business is good and you sell more, he can't wait for you to open stores all over the country.

What are you afraid of under the payment of goods, suppliers who have no strength are not worthy of cooperating with large supermarkets, anyway, your store can't run there, and the business is so profitable, he is afraid that you can't run away.

That's the trick to doing business, investing other people's money...

Of course, all of this is based on the fact that your business is doing well.

If a big store opens, the business is not good, let alone bad, even a tepid one is enough for you.

The money you earn is just enough to cover your expenses, so do you dare to open a new store?

You must know that supermarkets are labor-intensive enterprises, and the labor cost alone is not affordable for ordinary people. When business is not good, every monthly salary can make you miserable.

Moreover, high-quality suppliers will not support you to continue to open stores. Even if they distribute goods, they will ask you for various requirements, such as shortening the payment settlement period, and even asking you to pay for goods in cash.

Because they will worry that you will suddenly close down and run away!

Humans are animals that seek advantages and avoid disadvantages.

…………

"After the opening of these three branches, if the effect is good, we need to speed up. Within one year next year, I require Jiale Supermarket to have at least ten branches in Shanghai! And leave Shanghai, and start to go to Jiangsu and Zhejiang provinces. Buy it, at least open branches in the capitals of the two provinces." Yu Wenfei said seriously.

Jiale Supermarket has not thought about going to the whole country for the time being, but in East China, it must bloom everywhere!

Chapter 377 Financing Plan

Zhou Mengyi was startled, and subconsciously asked, "So many? Is this too radical?"

Knorr Supermarket is different from ordinary supermarkets. Ordinary supermarkets may have a store of thousands of square meters, but Knorr is a super large supermarket, with stores of [-] to [-] square meters at every turn.

This kind of store, ten stores can basically cover the entire magic city.

Because this kind of super large supermarket cannot be opened very densely, it will affect their own business instead, especially Knorr Supermarket still adopts a membership system.

Just look at Costco in the United States. For so many years, the number of stores is far from being comparable to that of Wal-Mart. It is taking the route of fewer stores but better.

Yu Wenfei shook his head gently, and patiently explained to her: "We don't have much time to develop slowly, and the best time to expand is in the past two years, otherwise, when the major retail companies react and see the market It is difficult for us to deal with the trend when it starts to exert its strength. Our only advantage is to make a decisive move when they are still hesitant, and occupy the market first!"

Yu Wenfei is right. These days, the domestic retail industry is still in the process of groping, and many companies are still waiting to see the development of Carrefour and Wal-Mart.

Many retail CEOs do not hesitate to go to Wal-Mart and Carrefour to work as "undercover agents" in person, just to learn "the world's leading retail experience".

It is still in the learning stage, so of course it will not make a big effort. In the market, only Carrefour is scrambling to occupy land. Wal-Mart has not really started to make efforts. It is still familiar with the national conditions and slowly accumulating strength in the south.

The expansion of Carrefour has also created a lot of trouble for itself, causing the top management to issue documents directly against it to limit its expansion speed.