My rebirth is different

Page 318

Manager Huang's smile faltered, and he immediately replied: "It's almost the same as the first and second floors. They are all department stores. The first to fourth floors are our company's self-operated Chia Tai Department Store. On the Internet, there are restaurants, bars, playgrounds, movie theaters and other formats. .”

Yu Wenfei nodded slightly, although he didn't go up to look, but he already had a bottom line in his heart.

In 2002, it was really courting death to say that department stores were not pure department stores, and that shopping malls were not in the form of a whole shopping mall.

It is conceivable that the current occupancy rate of Super Brand Plaza will never exceed 80.00%!

For a large department store, this occupancy rate is definitely not qualified!

It can also be inferred that Super Brand Plaza is under great pressure to attract investment.

The facts are similar to Yu Wenfei's speculation. Large-scale commercial projects have a long growth stage, which is called "store maintenance period" in the industry.

When Super Brand Plaza opened on National Day, less than 60.00% of the overall area was actually opened. Except for the first to fifth floors, the upper floors were basically empty.

It was not until three years later that the store occupancy rate reached more than 90.00%.

…………

Manager Huang took Yu Wenfei and the others to a separate two-story building next to it. This is the [-]-square-meter store that Wang Jinbao and the others mentioned.

"This place is specially built for large supermarkets. It was originally intended to open a store for Carrefour. Now, due to policy reasons, they can't open a store in a short time, so..." Manager Huang said implicitly.

A few people walked into this building, the inside was empty, it looked very big, and there was nothing to see now.

After taking a general look, Dong Xiaoyun asked suspiciously: "The area of ​​this floor does not seem to be [-] square meters?"

Manager Huang quickly explained: "This detached building has two floors from the square, but it is actually three floors, and there is another floor underground, which is directly connected to the parking lot. The area of ​​a single floor is 660 square meters, and the overall three floors The upper floor has indeed reached [-] square meters."

It turned out to be like this, but a single floor of more than 6000 square meters is indeed enough.

As a supermarket, there is no need to pursue a single-floor area. Customers can be subtly guided up and down the stairs through the escalator, and the impact is not great.

Many large supermarkets are like this. The first floor is for daily necessities, the second floor is for snacks, dry goods and drinks, and the third floor is for fresh food that attracts the most customers.Moreover, the escalator is set up as a single cycle, which means that if you want to buy fresh food, you have to visit the first and second floors to get to the fresh food area on the third floor.

This is the so-called "moving line setting" in the retail industry, and it is also a very important factor.

After reading it, both Zhou Mengyi and Dong Xiaoyun are very satisfied with this store.

Originally designed for supermarkets, of course it is completely suitable for opening supermarkets.

Dong Xiaoyun nodded at Yu Wenfei, meaning this store is not bad, so let’s leave it at that!

Yu Wenfei smiled slightly, then turned to ask Manager Huang, "How do you rent out this shop?"

Manager Huang was overjoyed. This [-]-square-meter store is now a serious concern for their entire investment promotion department!

They want to lease out the whole thing, and if they want to be a supermarket, they contacted all the supermarket giants, but no one is interested, and they are almost desperate. Now a Xiangjiang company suddenly popped up, saying that they want to rent the whole thing.

This is really pie in the sky.

"Come on, three, let's go to the office to talk!"

Warmly greeted Yu Wenfei and the three went to the investment promotion office, found a living room, sat down and started talking about business.

"Sit down, three, I'll ask the vice president of the company to come over. It's beyond my authority to attract investment for this kind of big store." Manager Huang said frankly.

Yu Wenfei nodded to express his understanding.

Just that three-story building of [-] yuan occupies nearly one-tenth of the entire square, and of course it is the highlight.

For this kind of negotiation, an investment promotion manager obviously does not have enough authority. Usually, the vice president who is in charge of the investment promotion work comes to negotiate in person.

Manager Huang came over with the vice president of the company within a few minutes of going out.

"Welcome, welcome. I'm the vice president in charge of investment promotion at Zhengda Plaza. Just call me Chen Sheng." A gentle middle-aged man said to Yu Wenfei with a smile.

After exchanging pleasantries, let's get to the point.

First, Zhou Mengyi introduced the basic situation of Knorr Company, and specifically explained that Knorr Company has entered the mainland and has opened a pilot supermarket in Zhongyuan Province. After more than a year of operation, the business is now very hot.

Zhou Mengyi opened the folder and showed Vice President Chen various photos of Zhoushi Jiale Supermarket.

Vice President Chen nodded while watching.

Although Zhoushi is only a prefecture-level city, Knorr Supermarket can achieve a monopoly in such a place and open a large store of more than 6000 square meters, which shows that this company has fully adapted to the environment in the mainland and has a rich supermarket business experienced.

You can rest assured that the supermarket here is handed over to them.

"Your company is indeed powerful, and this has been proven. Therefore, on behalf of Super Brand Mall, I welcome the entry of Knorr Supermarket! To show my sincerity, I can promise to give Knorr Supermarket a one-year rent-free period. In addition , the annual rent will not be high in the future, how about 1000 million per year? The normal price is 50 yuan per square meter per month."

Vice President Chen said with a smile, he thinks this condition is very favorable, and it should be able to impress the few guests in front of him.

However, Yu Wenfei shook his head, "President Chen, I don't think this is sincere enough!"

Chapter 263 Boss-Level Negotiation

Hearing Yu Wenfei's words, Vice President Chen was taken aback for a moment, and asked subconsciously, "Isn't that sincere enough?"

Yu Wenfei smiled slightly, and did not answer his question directly, but said: "How is the current investment promotion situation of Super Brand Plaza?"

Everyone is a discerning person. Vice President Chen pondered for a while without concealing anything, and said frankly: "It's not ideal! Zhengda Plaza is too big, and it takes time to grow such a large comprehensive square. I believe that with our Zhengda Plaza With its strength, this square will definitely be put into operation soon.”

Yu Wenfei nodded, and said frankly: "Yes, I am also optimistic about the future of Zhengda Plaza, otherwise I would not have invested so much in building this supermarket."

Then, he changed the subject and said, "However, wouldn't it be better if the process of maintaining a store could be greatly shortened."

When Vice President Chen heard this, he became interested. He leaned forward slightly, stared at Yu Wenfei and asked, "Does Mr. Yu Wen have any good ideas?"

"Introducing our Jiale Supermarket is the best way!" Yu Wenfei said bluntly.

Before Vice President Chen questioned his words, Yu Wenfei continued to explain: "Maybe Vice President Chen is not very clear about the model of our Jiale Supermarket. Our Jiale Supermarket is committed to providing the general public with the lowest price and the best quality products." Products! Does Mr. Chen know about the Costco supermarket in the United States? Our Jiale is to be the Costco in China!"

Vice President Chen nodded. He is a foreign Chinese who has been in charge of the retail business of Chia Tai Group for many years.He often flies around the world, not only knows about Costco, he has also visited it on the spot.

This time Super Brand Plaza opened, and CP Company also invited Costco, wanting Costco to open a store in mainland China and enter Super Brand Plaza.

But Costco didn't plan to come to the mainland for development, so they politely rejected it, which made Vice President Chen very regretful.

Hearing Yu Wenfei speak so loudly now, saying that he wants to be a domestic Costco, he was a little surprised for a while.

He blurted out: "Mr. Yuwen, do you understand the model and scale of Costco?"

As soon as he said this, he smiled shyly, "You guys who run supermarkets must know about Costco. I was the one who was abrupt. What I mean is that under the current situation in mainland China, Costco's model Is it feasible, after all, even Costco itself is unwilling to come and open a store."

Yu Wenfei shrugged, "Facts have proved everything. The pilot store of our Jiale Supermarket in Zhoushi, Central Plains Province has been successful. It is conceivable that this model will be suitable in Shanghai, and the business of the store here will also improve." More prosperous! Vice President Chen should know better than me what a supermarket with a large number of members can bring to Zhengda Plaza."

Vice President Chen nodded meaningfully, lost in thought.