My rebirth is different

Page 214

If that's the case, wouldn't it be good to earn a reputation if you can't make money?

This is also his Yu Wenfei, giving back to the elders in his hometown.

Moreover, his real purpose of opening this store was not to make money, but to find out a set of membership models that were truly suitable for the country's national conditions, and to prepare for entering big cities in the future.

"In addition, this store implements a membership system. Only members can enter the store to consume, and the membership fee is three hundred per year."

Yu Wenfei said again.

When Hu Xiaoyun heard this, he thought he understood.

It turned out that Yu Wenfei wanted to attract customers with low-priced products, and then make money by charging membership fees.

However, she immediately thought of a question, that is, if customers are asked to pay for membership, will anyone really buy it?

Chapter 177 The money is not important

"This... Boss, you may not know much about it. In small cities, basically no one is willing to spend money to buy a membership card. Let alone three hundred and one year, if you pay 50 yuan for life, it may be difficult. "

Hu Xiaoyun gently reminded.

The set of membership cards is used in basically every shopping mall in China, and even all service industries.

However, the membership card system of general shopping malls will be different from the membership card system of those service industries.

In shopping malls and supermarkets, membership cards are based on a points system.

That is to say, as long as you accumulate enough points, you can redeem various gifts.

In addition, the function of the membership card, in addition to points, may also be able to save a change or something.

Supermarkets develop membership cards to increase customer stickiness, retain repeat customers, and increase consumption frequency.

I didn't expect to make money from this at all, and I would lose money by giving gifts.

Relatively speaking, it is quite kind, but few shopping malls and supermarkets can actually make membership cards.

In the service industry, that kind of membership card is too much.

Like a high-end beauty parlor, if you accidentally walk in, you probably won't be able to get out without spending thousands of dollars to get a card.

Even a hair salon on the side of the road that costs three yuan for a haircut can't wait for customers to recharge two or three hundred at a time to get a membership card.

Don't even think about it, how long will it take to recharge 300 yuan for a haircut of [-] yuan at a time!

They are all prepaid, and on the surface they say that they can get a discount for how much they recharge.

But in fact, your consumption on this service item for the next year or even longer is paid in advance.

And bind you to their store!

As for whether there is a discount or not, who knows, anyway, the price is set by their shop.

The original 100 yuan item, set a price of 500 yuan, let you recharge [-] yuan and give you a [-]% discount.

You think you've earned it,

They said they were dead, but their faces were full of smiles...

Shops in this service industry are particularly easy to "disappear".

There are often beauty shops, gyms, hair salons and so on. They open with a lot of fanfare and offer various discounts and ask you to apply for a membership card.

As a result, if you go to see it a month later, the store is already empty.

……

That's it. In China, the membership system has been stigmatized.

Consumers have also become savvy, and getting a card for free is okay, and it may be worth a few minutes of their time.

As for paying for the card.

what?

You are not mistaken!

Want to collect money?

Sorry, goodbye!

So now Yu Wenfei proposed that the Jiale Supermarket in Zhoushi should adopt a membership system, and no membership card is allowed to enter the store for consumption, which really surprised Hu Xiaoyun.

She can imagine what kind of scene will appear then.

A large group of aunts and uncles gathered around the entrance of the supermarket to watch the excitement. In the large supermarket of several thousand square meters, goods were piled up like a mountain, but there was no customer in the store, only the cashier and the tally staff were staring at each other...

Yu Wenfei calmly poured a glass of water for Hu Xiaoyun, and Hu Xiaoyun quickly expressed his thanks.

Putting down the teapot, Yu Wenfei said: "The membership system is the core of our supermarket model, and this will not change."

Hearing this, Hu Xiaoyun's heart turned cold.

Got it!

The so-called big boss behind it is a rich man who doesn't know shit.

Such a big supermarket, such a big investment, people may just use it for fun.

It doesn't matter if it's money or not, it's just for fun!

……

When it comes to the internal management of supermarkets, Yu Wenfei is indeed a layman, and he is incomparable with Hu Xiaoyun.

However, when it comes to operations and marketing, he dared to boast, not to mention Hu Xiaoyun.

Even if you look at the whole country, there are not many who can fight.

The opening of the supermarket in Zhoushi this time was originally a casual move he made.

Really didn't intend to make money.

However, since it is done, there must be gains.

Being poor cares themselves, being wealthy cares the world.

Yu Wenfei definitely cannot be said to be poor now, but he is not rich enough to benefit the world.