My rebirth is different

Page 1008

The specific plan given by Yu Wenfei is to set up a farm or orchard entrance in the most conspicuous place on the Taobao homepage.

It doesn't matter what it's called, and it doesn't matter what it grows.

However, after receiving the sunshine and rain from the farm on time every day, users can work on the online orchard, and when the harvest day comes from Goldwind, they can redeem various commodities including red envelopes with full discounts, fruits, donated saplings, etc. .

So, why is Yu Wenfei sure that there will be many users addicted to this kind of low-looking online orchard game?

Of course there is its inner logic!

First of all, the virtual idyllic life is the ultimate yearning of many busy urbanites.

A few years later, Happy Farm, which was born for stealing vegetables, is also popular all over the country. From a technical point of view, this kind of game is not worth mentioning at all, but its cleverness lies in the fact that it uses stealing vegetables as a social mapping into the game. In those two years, the first sentence we met was: "Did you steal food last night? How much did you steal!".

History is always strikingly similar. After more than ten years, behind Li Ziqi's popularity is because her life in the video outlines another possible life besides the bustling urban life, a more original life. The ecological and leisurely pastoral life makes many busy urban people yearn for it.

Then Taobao's upcoming online fruit planting game is also based on the same principle.

In this game, its users are pursuing a sense of life rituals of working at sunrise and resting at sunset: clocking in on time every day is a ritual, and harvesting on time is a ritual, and even choosing to donate saplings is a psychological gain. Great satisfaction!

Secondly, when it first came online, some people must have doubted whether the fruit tree planting game launched by Taobao.com might be a fake.

However, the biggest advantage of the Internet is that "there are no lies under the sun".Moreover, on the Internet, the speed and frequency of the spread of the truth are unimaginable. When the first person who completed the fruit planting received a box of real fruits or other gifts from the platform, he was greedy for petty gains. Thousands of people will regard planting fruit trees online as their life goal.

Third, the upgrade mechanism of the game makes users unable to stop.

The biggest charm of RPG games lies in its upgrade system, and this fruit tree game is the same.Every germination, fruit tree, flowering, and fruiting of fruits can be regarded as a process of upgrading and killing monsters.

From this point of view, the online orchard game is the same as the popular legend and World of Warcraft in the whole country. It uses the upgrade system to tie gamers into the game and make them want to stop.

Finally, if users don't like to be greedy for small gains, there is also the option of doing charity!

Plant trees in the desert, donate saplings, and help farmers and students in the future, so that these users feel that they are not wasting time playing games, but doing something useful.

…………

Behind this seemingly low online game, there is actually the top-level Internet marketing logic hidden!

Those who can understand have become Internet giants.

In 2004, perhaps only Yu Wenfei grasped this logic.

Therefore, he can fly in the sky, and others can only chase him on the ground...

Chapter 839 Orchard Game Launches

After listening to Yu Wenfei explain the whole plan, the old horse pondered for a moment, and after he figured out the logic behind it, he slapped his thigh and said with bright eyes: "This is fine! I think the effect must be very good."

How good it is, Lao Ma is still not sure.

According to his thinking, no matter what, he can increase two to three million active users.

But after Taobao actually implements it, the final effect may shock his jaw.

Of course, he still doesn't know...

Everyone was very busy. After getting the scriptures, Lao Ma didn't stay for long. He was going to rush back immediately, organize the company's technical team, and launch this so-called orchard game.

Before going out, Lao Ma suddenly turned his head and asked Yu Wenfei, "Mr. Fei, your cigars are not bad. Can you buy them in China? How much is a cigar?"

Yu Wenfei smiled, "Is it not bad to smoke? If you can't buy it in China, I will give you a box. These cigars are not expensive, they cost more than 1000 US dollars apiece."

The old horse blinked, thinking that Yu Wenfei had made a mistake, and asked, "More than $1000 a box?"

"One, a box of fifty cigars, the auction price is about [-] US dollars." Yu Wenfei replied affirmatively, and then turned around to pick up a box of cigars for the old horse to bring.

The old horse quickly waved his hand, "Don't! I don't dare to smoke. If I get used to it, this thing alone will bankrupt me in the future! It's better not to smoke."

Although Ali Group is also thriving now, the company has been spending money without making a profit, and it is still far away from being listed.

Lao Ma's salary is very low. In order to set an example, the salary he set for himself is only 2000 yuan per month!

Don't think it's unbelievable, think about it when Cai Congxin was there, he was considered the second person in the group, and his salary was only 800 yuan at that time!

At that time, in the Ali Group, the members of the founding team, that is, the executives, had lower wages than each other.

I also have to admire Lao Ma's "fudge" ability, which can make so many talents willing to follow him to start a business with an unbelievably low salary.

So Lao Ma dare not smoke this kind of cigars, his four months salary is enough to buy one, so what can he use to smoke it!

…………

"Linda, look at the hot news on the homepage of Facebook. It says that you can donate fruits and plant trees in the Northwest. I didn't understand why. Let's see what's going on."

When Hu Lili first arrived at the company, she was dragged by her colleague's elder sister.

Hu Lili is a small white-collar worker in a company in the provincial capital of the Central Plains. Her income is neither high nor low, about [-] yuan a month.

For her, a girl who has just graduated from her second school for a year, it's not too bad.

When she is free, besides shopping with her little sisters, she surfs Facebook and so on.

In this small company, Hu Lili, who has a bachelor's degree, can be considered quite educated.

Like the eldest sister who is pulling her colleague, she just graduated from a technical secondary school.

The company is engaged in wholesale trade, and to be honest, it does not require a high degree of education.

Hu Lili stretched her head over to see the hot news that her colleague's elder sister said.

"Taobao.com grandly launches an online orchard game. You can get different rewards by logging in every day to plant fruit trees, such as free shipping of whole boxes of fruits, donations in your own name for tree planting in Northwest China, various shopping coupons, etc..."

The news is not difficult to understand. My colleague’s doubts are mainly, why does Taobao send these things, and is there any trap behind it...

After reading it, Hu Lili also became interested. She turned on her computer and directly logged on to Taobao.com.

She also registered on Taobao, and it didn't take long. She only registered on this website a month ago to buy a legendary mobile phone.

Although online shopping is relatively new, Hu Lili thinks it is unnecessary.

For things like clothes and shoes, don’t you just go to the pedestrian street, shopping malls and the like and buy them.

And the fun of shopping, how can online shopping be replaced?

Therefore, after registering on Taobao.com and purchasing the legendary mobile phone, Hu Lili basically did not log in to this website again.

In fact, for a period of time, many users like Hu Lili registered on Taobao in order to buy Lenovo Huimin computers or Legendary mobile phones.

After they have bought what they want to buy, they don't bother to log in to Taobao.