My rebirth is different

Page 1006

Yu Wenfei pointed to the oak cigar box on the coffee table and said.

The old horse looked at the thick and big cigars in the box, feeling a little horrified, and asked: "Such a big one, wouldn't it make me dizzy! The cigarettes are so small, I dare not smoke several in a row."

"Haha, this one is different. Just try it and you'll know. It tastes better than cigarettes. Let's take this one for two hours. You won't feel bored while smoking and chatting." Yu Wenfei laughed.

The old horse was so bewitched by him, he reached out to pick up a cigar, followed Yu Wenfei's movements, and lit the cigar rigorously.

According to what Yu Wenfei said, first take two strong puffs, exhale the smoke directly, then take a slow puff, and taste it carefully in your mouth.

Sure enough, the taste is completely different from cigarettes, a mix of cardamom, cocoa, and coffee, a bit sweet, mellow, and not choking at all.

After chatting casually for a while, Lao Ma turned to the topic, "Taobao can develop so fast, thanks to Fei Zong's support, if there is no Lenovo flagship store and Legendary flagship store, the current Taobao is estimated to still have millions of users Well, the transaction volume is even more pitiful."

Yu Wenfei waved his hand and said with a smile, "It's all about what you need. Lenovo and Legend also rely on the Taobao platform to directly face consumers and save a lot of channel costs. With the development of technology and the Internet, computers The popularity of the e-commerce industry has a lot to do."

Lao Ma nodded deeply, "Boss Fei is right, our company team firmly believes that e-commerce will not be inferior to traditional business channels in the future, and e-commerce has its unique advantages, which are also caused by traditional business channels. incomparable.

Just like opening a store on Taobao, your customers are directly facing the whole country, even the whole world!

A small electric store can do unlimited business!

This is beyond the imagination of traditional commercial channels. No matter how big a shopping mall is, how far it can radiate and how many customers it can accommodate.

And e-commerce stores face unlimited markets and customers! "

Although Lao Ma's words are a bit one-sided, it is not unreasonable, not to mention that e-commerce has just started, and it is far from reaching its ceiling.

Yu Wenfei did not dampen his enthusiasm, but said: "Taobao.com has great potential in the future. I am very optimistic about this website, and now Taobao.com has no shortage of traffic or transaction volume, and its take-off is just around the corner."

Lao Ma shook his head, and said sadly: "Actually, I came here this time because I have a problem and I want to ask Mr. Fei for advice."

"Oh? What's the problem, let's talk about it." Yu Wenfei asked with great interest.

"Taobao does have traffic. In the past six months, driven by Lenovo Huimin Computer and Legendary Huimin Mobile, the number of registered users has exceeded [-] million! It is second to none in the domestic e-commerce industry. But..."

When Lao Ma said this, he changed the subject, "But! You can't keep people! Users are attracted by Lenovo Huimin computers and Legendary mobile phones. They have indeed registered Taobao accounts and purchased things on the platform. The transaction amount It's quite high. But after they finished shopping, people disappeared..."

Yu Wenfei understood what Lao Ma meant.

In other words, Taobao now does have a huge number of user registrations, as well as a huge transaction amount.

But those users and transactions are too targeted, generally speaking, they are considered invalid users for Taobao!

Obviously, the vast majority of users are going to Lenovo Huimin computers and Legendary mobile phones, because these products are very cost-effective and cannot be bought elsewhere.

It can only be purchased on Taobao, and everyone is "forced" to use Taobao.

But after buying the desired computers and mobile phones on Taobao, people are not very interested in Taobao. After all, many people are not so accepting of online shopping.

Therefore, the activity of Taobao users is extremely low!

Taobao, which originally wanted to take off, ended up fluttering three meters above the ground, unable to fly...

Lao Ma and Taobao’s operation team have been studying how to increase user activity and make users get used to shopping on Taobao. It’s good to log in every day.

Otherwise, this data is really unavailable.

But after much deliberation, this problem still cannot be solved.

…………

Yu Wenfei frowned. This problem of increasing user activity is a big problem that plagues every company in the Internet industry.

Some companies solve it, and then the company takes off.

Most companies can't solve it, so even if you have money, it's useless to spend money all the time.

Facebook relies on its strong sociality and interaction to solve the problem, coupled with the continuous production of high-quality content, which further improves user stickiness and participation.

But Taobao is not a social platform, so it naturally does not have social attributes, it is just a trading platform...

Especially in the general environment where the concept of e-commerce has not yet been deeply rooted in the hearts of the people, the problem of user activity and stickiness has become more prominent.

How to solve this problem?

Yu Wenfei began to think about the e-commerce platforms in his memory, especially the new e-commerce platforms like Pinduoduo, which are rising rapidly under the attack of the two e-commerce giants Taobao and JD.com, and what methods it has used to solve these problems .

Of course, there is no need for Pinduoduo's group bargaining and other models, because Taobao has no rivals now, and there is no need to adopt those "little tricks".

As long as it operates normally, it can grow into an e-commerce giant.

The point is, Pinduoduo has used some relatively unorthodox but extremely effective means of retaining customers, which is what the current Taobao needs!

It has to be said that it is easier to succeed by standing on the shoulders of giants.

All of Yu Wenfei's experiences and knowledge in the dream have become his most precious wealth in this life.

Because those successful cases have already been verified by countless companies with money, manpower, and time, and the most effective methods!

And he can easily take it over and use it, avoiding many detours.

In the Internet industry around 2004, everyone was still pioneering wasteland, groping forward in the wilderness.

Only Yu Wenfei flew over everyone's heads in a helicopter...

Chapter 838 Top Internet Marketing Logic

If we say, after the three BAT giants, among the domestic Internet companies that have risen, which ones are the most promising and the most well-known.

Then there must be two names, Pinduoduo and Toutiao!

Toutiao will not talk about it first, because it has nothing to do with e-commerce. What Lao Ma asked for advice is the problem of the e-commerce industry.

Then Pinduoduo's successful cases are very useful for reference.

Aside from its most famous and start-up bargaining model, as well as its unbelievably low prices, Pinduoduo has actually had many amazing marketing models.

For example, it is the first to launch the "Orchard Game" on the e-commerce platform!

In fact, this thing is a "variant" of the popular Happy Farm ten years ago, and Pinduoduo took this long-forgotten game and made some magic changes and changed it into an orchard game.

It is used to solve the problem of retaining customers that Lao Ma is facing today!

Does this orchard game work well?

In 2018, when Pinduoduo first launched the orchard game, countless people inside and outside the industry laughed at it.

Because in everyone's mind, Pinduoduo at that time was synonymous with "LOW"!